FMP - Jewellery Brand - Packaging

My packaging was important to me as this is something that creates a lasting impression to the customer as this is what they take home. Also this is what can be recognised as if the customer walks around with the beg for example, a certain design or colour could be something that people recognise and associate with my brand. 

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As my focus is on rings i needed to create a ring box and a carrier bag. Again i didn't want the standard square ring box that open up and down, but something more unusual and magical. I drew out some cube nets to help me adapt them into something that i liked. After trying out a few designs and testing then i decided to go for a square base and sides but have my logo at the top and intertwine the top so that it hooked. This was my logo was incorporated at the top and it was something different.

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This was a quick mock up of what i was thinking for my jewellery box. This design wasn't to scale but gave me a rough idea how my box would look. I still needed to make the edges taller and see how my logo looked on the top of the box.

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This is how to box would look at the top and you would unhook the top and the edges fall down which would then display the ring sitting on a ring cushion which is attached inside.

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I then edited the box shape on photoshop and chose a background colour for the box. I wanted to box to be coloured as i decided to have my bags plain so this way they weren't both too heavy in colour. I logo fitted well on the top of the box and i was able to have the logo on each size which again highlighted symmetry between all of my designs.

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This was my box folded and constructed together which i was extremely happy with as it is different to anything that i have seen at a jewellery store and hold the magical effect when you open it of what is inside as it doesn't look like a traditional ring box.

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I wanted my bags to be ordinary card bags that folded flat and had handles. My handles would have blue ribbon to highlight the luxurious feel and my logo out also be visible. I would also create stickers in the shape of my logo to seal that bag together at the top which would be transparent.
I drew a few ideas together to see what worked well. I like the idea of having the logo repeated but i thought this could have looked too cluttered.

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I experimented with different colours and patterns on photoshop of the 4 designs that I liked. I liked that plain background the best with the black logo as this was simple and elegant and i felt the other colours took away from the logo. I would have two sizes of bag, small and large, both the same and with the same ribbon and stickers to accompany. 

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My favourite designs of colour.

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I thought this combination was too dark and the colours didn't flow, which made the bag look seperated.

(Author's own photo)

I was happy with my packaging as i do not think i could have made it more complicated as i wanted simple packaging. I decided to change the colours however in my development changes post to the lighter colours as i think they worked better and fitted in with the other changes that i had made. Also once i had printed this dark colour it didn't look how i wanted it to.