I found an interesting fine artist Aneta Ivanova where I like the background that had been used in her "Under the Waves" photography. The colours were water-colour like and merged into each other which is what I wanted to achieve in my logo. I think these colours created a magical feeling and a sense of freedom as the colours had movement that related to the under the sea theme that I wanted to portray.
http://www.behance.net/gallery/10780273/Under-the-waves
http://www.behance.net/gallery/10780273/Under-the-waves
The colours also worked really well with the white background so I experimented with this in my drawings.
http://www.behance.net/gallery/10780273/Under-the-waves
I started off by using different media to experiment with colour. Here I have used acrylic paint in a variety of greens and blues to try and make the sea. This process didn't work so well as the acrylic didn't merge how I wanted to as the paint is too thick. Also the colours were a bit too bold for what I was looking for. However if I hadn't of tried I would not have know that this was not the look I wanted.
(Author's own photo)
(Author's own photo)
Here I started experimenting with felt tip and water which worked surprisingly well. The turquoise and purple merging made a suitable colour and I really like the contrast, however I think this lead away from the under the sea theme as it is stereotypically blue and green so I had to eliminate this colour choice.
(Author's own photo)
I created some colour combinations to see what worked well and what didn't. This was really useful as some colours in my head worked well but when you saw them on paper it was a different story. Some colours came out very bold which I didn't like, however some colours looked too washed out which also was difficult. I also did a quick drawing of a possible logo onto to see how i felt about the look completed.
(Author's own photo)
Here i started experimenting with typography, different thicknesses, sizes and shaped. These are all hand drawn as then they were unique to my brand . I decided to definitely have black as my main font colour as I think it looks more professional and stand out nicely from the background.
(Author's own photo)
(Author's own photo)
For the shape of my logo I wanted to use the outline of a birds eye view ring drawing. From my research I found that when rings are drawn they are drawn from the side, flat and from a top view. The top views are usually drawn flat and give the designer a basic shape for the ring. I thought this would be good my brand is specifically rings and then I could incorporate design and my logo together.
(Author's own photo)
Experimenting with a coloured background. My favourite design was the bottom circular as I felt everything fitted smoothly and it was symmetrical. However I preferred the background colours of the top image as they related to the see more. I also liked the was the colour bled into each other and wanted to create this on the computer.
(Author's own photo)
Photoshop
Here I started to create shapes on photo shop to see what looked best on the computer. I started off with round as this had been my favourite in the previous drawings above. Some of the text was too bold for the designs so I did a variety of different typography to see what worked best.
(Author's own photo)
(Author's own photo)
Here I tried a more square cut but felt it was too complicated and chunky for my delicate branding identity.
(Author's own photo)
Experimenting on different colour paper was interesting as I wanted to see how the colour would stand out against the black however I decided to make my own colour background from scratch on the computer as then I could have the exact colour that I desired.
(Author's own photo)
Photoshop Experimentation
On photoshop I created a marble effect background and experimented with different colours, softness, brightness and contrast. This background was really eye attaching but looked more like a sunset that the ocean.
I created this effect by choosing different filters and colours. My favourite filter was the cloud filter which is what I have used for all of these colours. I then just experimented with the shape of the colour blotches and the direction that they were going in.
(Author's own photo)
(Author's own photo)
(Author's own photo)
Then I would place my computer logo ontop of the colour background to see what worked well and what didn't. In this pink background I really liked the way the green and pink really stood out and had different colour variations. I then wanted to create this with the blue and green.
(Author's own photo)
Here i found the colours that I liked and softened the colour by reducing the opacity and the contrast.
(Author's own photo)
(Author's own photo)
(Author's own photo)
I liked this logo design with the colour however still wanted to try out different colours so then I was sure that was the one I liked.
(Author's own photo)
(Author's own photo)
I didn't like the logo with the coloured in black circles as I thought it looked too heavy for the look of delicate that i was going for in my brand guidelines.
(Author's own photo)
(Author's own photo)
(Author's own photo)
The green was nice but reminded me too much of the grass than the ocean so steered away from too much green.
(Author's own photo)
I chose this as my final logo as the colour on the screen looked good and the logo sat well in the colour. I also thought that the background colour would be able to be incorporated into all of my other produce such as packaging so then the brand identity isn't lost.
(Author's own photo)
I was happy with my progress throughout my logo as I feel I experimented with a lot of different materials and typography and found something that really worked and represented my logo well. I also was happy with my photoshop skills as I feel throughout the pathway this is something that I have gained confidence with and I managed to create something that was unique to my brand with some filters that I had never tried before.
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