Starting FMP was very easy for me as I had loads of ideas that I wanted to get down on paper quickly. I started by creating a mood board of possibly logo designs, colours, images that inspired me and what products I wanted to create by the end of the project. I know that this may have been moving too quickly for the first week as I needed to consider what was my actual brand and what research I needed to help establish my creation. I knew I wanted to make a high end jewellery brand that used rare gemstones such as diamonds, emeralds, sapphires and rubies ect. The idea came about with the job that I have which is working in a high end jewellers. I wanted to create a brand that made high end dress jewellery, specifically rings as they are what interest me the most. Also a ring can have so much meaning and tell a story, just through its setting.
(Author's own photograph)
To help narrow down my ideas I wanted to have a specific theme to my brand and focus on one idea. I looked at things that reminded me of rings such as fairytale themes, nature through the design of flowers in rings and moved onto under the sea. I chose this as the colours could really be shown through the stones I wanted to use, emeralds, sapphires, diamonds ect. Also the designs of the ring setting could easily represent the brand through the product.
(Author's own photograph)
(Author's own photo)
I decided to research images that already existed with the theme and jewellery. A lot of spectacular jewellery appeared which worried me, however there is no specific brand out there that has the theme of just under the sea so I was confident that I could create a brand that just did this theme and was recognised for it. The jewellery that I found didn't have the high end delicate feel to the jewellery that I want to portray.
(Author's own photograph)
I then decided to go onto researching high end brands that already exist to see what brand values they have and how they portray themselves to an audience. This lead me onto FMP 2 and gave me a starting ground to narrow down my ideas of what I wanted to show.
Branding Research
I decided to look at branding guidelines to help me start me with what exactly I wanted to achieve, logo, brand identity, packaging, font, colour scheme ect. I chose some well known brands to look at and this helped me narrow down the ideas I already had about colour and shape. I found images on google which allowed me to establish the sort of brand that I wanted to be.
http://www.skype.com/en/legal/brand-guidelines/
http://media.creativebloq.futurecdn.net/sites/creativebloq.com/files/images/2013/03/britishrail.jpg
http://www.smashingmagazine.com/wp-content/uploads/2010/07/think_brick.jpg
http://www.webdesignerdepot.com/2013/11/20-inspiring-branding-guides/
I think the brand guidelines helped as it allows an audience to see all the elements needed to create that brand and shows what works and what isn't incorporated and hows the slightest change can redevelop the brand.
Paula Scher
http://www.aiga.org/medalist-paulascher/
I also then looked at Paula Scher as she is involved in a lot of brand identity. I looked at the works that she had created and saw how she incorporated that brand theme into all of the work that she did. For example colour, text, images all linked in so that the brand was identified.
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