Food Branding

Our food branding project was two weeks long and we had to create a brand that would work at a food market stall. During this food project we went on a trip to the Barbican and went to a food market stall which gave me inspiration for colour and branding ideas. I chose to make my stall Xmas themed due to the time of year and researched markets such as winter wonderland that my product could potentially be sold at. This research was a cafe and I liked the style of its branding.Firstly my idea was to have biscuits that could be decorated and personalised. I struggled with a name as I wanted it to have alliteration as I think this works well in a brand. I decided with delicious decor and the biscuits that are decorated and hopefully delicious. 

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I chose different fonts to help me chose the brand image. I wanted something swirly that linked to icing on biscuits. My first idea was to have a candy cane image at the bottom of the word to look like and underline. I made a few samples so I could see what worked better.

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Here I added colour to see what would work best. I chose modern contrast colours as I think they were eye-catching. I chose the plum colour text for my final logo.

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I made a mock up of my stall and apron for the brand guidelines, however after doing so I decided I wanted to make the logo more delicate and decorative to link to my product, as the logo I had chosen didn't work. 

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(Author's own photo)

Here I researched products that already existed in the biscuit world. Pinterest was helpful at this as it had a mood board of ideas that existed and I could see what looked good to help my design my biscuits.

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I researched the type of brand I wanted to be and how I wanted to come across to my audience. Harris and Hoole, a coffee shop were a good inspiration as they has a rustic feel about them but also had an expensive feel due to the colour and layout of the website. This was the kind of product and message I wanted so used the colours in my new branding ideas.

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I also researched the areas that I could hold my stall during the xmas period. Winterwonderland was popular and I could see if my product and brand would fit into the setting.

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Here I chose a different decorative look for my font and experimented with different styles. I chose a swirl under the text to link to the icing.

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Here I experimented with colour and chose my final colour and font. I think this worked better than the other font as its more delicate and the detailing isn't as chunky and distracting.

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FINAL LOGO

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Here I made some branding guidelines showing the font in different sizes and the combination of colours used in the brand. This was helpful as it brought my product and brand together and then anyone could design something to fit my brand.

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Here I adjusted my stall and apron to fit in with my new brand. I think these worked better as the colours weren't as harsh and the complete brand is more what I was going for in my product.

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(Author's own photo)

Here I did a mock up of what I wanted my biscuits to look like. There are patterns and writing on some of the biscuits showing that anything can be written on and that the product is suitable for any occasion.

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I chose a heart and stars as they fitted in with the festive theme but could also relate to cultures that possibly didn't celebrate this holiday.

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Overall I really enjoyed this product as halfway through I rebranded my brand and was able to understand the complete image that you have to view to create a product from scratch. I think my branding went well however I could have improved on my name idea as this was what I struggled on.

3D workshop

For our last workshop day we learnt how to use the laser cutters to cut out a design. This could include and image or text. I chose to write my name and use a fashion illustration picture by one of my favourite artists. We learnt that Red, Black and Blue are the main colours used in the software. Each one has a different purpose such as cut out, etch or outline. I chose for my name to be outlines and my image to be etched. We could use a variety of materials in the laser cutter and wood worked really well, however I used cardboard and this gave an amazing effect to the image.

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This was my final design which was larger than I expected, however I really enjoyed this as it has given me more confidence to use different machines for my designs. 

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Book Cover

For this project we had to design a penguin book cover with a topic relating to Graphic Design that we were interested in. As a result in starting to study graphics, typography and fonts have really interested me as they can totally change the perspective and meaning of a word. I firstly researched typography books that already existed and penguin books so that I could link the two styles together.

My first idea was to use newspaper cut out letters to make a word. This was each letter would be a different size, font and possibly colour. The cut out effect also made the paper look mismatched and effected. 

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Here I attempted to add colour and change the shape of the cut out to make the image more abstract. I liked this idea however I didn't like the layout of the diagnonal shape the word made.

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Here I found some font to inspire me. I edited them on Photoshop to experiment with colour and the way the word looked repeated on the page. 

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This was the newspaper effect that I was going for however I changed my mind as this style has been done before and the letters were quite similar. I wanted to add brighter colours so enhanced the contrast however this still didn't stand out enough for me.

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This was my final book cover, a flat version. The front cover is very simple with a typewriter font and this was used for typewriters which were the first real print font used. I made the word minimise down the page and desaturated the colour to make the cover eye catching and very plain and simple so that the word is the main focus. I also sliced the word in half and slightly moved the bottom half of the word each time to make an illusion to the eye. The spine was very simple with just the word, written as it's seen in the dictionary. The back cover starts with a dictionary description as many people may not be sure of the word or what the book is about. This provides the information from the start for the audience. 

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I used photoshop here to create a mock up of my book design on an actual book to give the idea a real effect.

I really enjoyed this project and it was very open and your book cover was how you wanted the subject to be portrayed. I wanted typography to be portrayed as modern and exciting, not just about font.