Our task was to create a one to two minute short film on a word that included typography and an individual film poster. Our groups word for this task of creating a film was branded. We started of by creating a mind map of everything that we thought related to this work. Also we got a dictionary description to help us so that we didn't steer off track. Our main though that came to mind was the branding of animals. However we then moved onto brand identity and how logos allow the audience to recognise the brand. Our first idea was to create the word branded out of different logos that included those letters. However we then realised that we were more heading towards the word rebrand which wasn't our task.
(Author's own photo)
We then decided to look at social branding and how everyone has a label of their social groups. Chav, emo, goth, neek, nerd, indie all came to mind. We then created a mind map of words that related to these categories. We experimented with different fonts to link to the typography element of the task. This was good as it allowed us to create the background for our video.
(Author's own photo)
After thinking of different words for our social stereotypes we though of the idea for our film. One person would be dressed up in four different ways with certain words written on their face relating to that steroetype. Then as the film progressed the words and accessories that the model was wearing would be wiped away and removed. At the end the four different stereotypes that we started off with would turn into one person, the same person, creating the message that through branding you loose your identity.
We created a storyboard to help us work out how long each shot would be and what order we wanted to create the film in. This was helpful as it brought the idea to life and we could see it visually so that we could change things.
(Author's own photo)
We also had to think about our individual poster to promote the film. I struggled a little with this as I wanted something bold and simple to catch the readers attention, however I normally like busy designs with lots to look at. I came up with a few ideas. One was to have to word branded written multiple times with different logo letter, another was to have branded stamped on a persons back.
(Author's own photo)
(Author's own photo)
My final design was slightly different to my draw design of a girls back with no clothes and the word branded stamped on. I then changed it to a wooded mannequin as then this didn't restrict my view of the stereotype just being women, but to both male and female. Also the wooden mannequin also related to the issue of people not being real and themselves. I used photoshop to change my image to black and white and add the text on top of the image. This is very plain and striking, however I think it works well. To improve I oculd have used indesign to manipulate the font myself and maybe had it the effect of dripping paint down the back. I chose black and white as I thought this stood out more to the audience.